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CASHurDRIVE in Final 30 of BusinessWorld Young Entrepreneur Awards 2010

admin — Mon, 01 Mar 2010 05:39:22 +0000

BusinessWorld Young Entrepreneur Awards 2010

In its second year, Businessworld’s unique initiative for showcasing young and promising entrepreneurial talent in India, the Promising Entrepreneur Awards 2010, received a total of 112 applications.

Entrepreneurs from across the country, under the age of 35 and some as young as 19, sent us applications detailing their business ideas. We put together an eminent screening committee, comprising venture capitalists and entrepreneurs, to evaluate the 112 applications and come up with a shortlist of 30 finalists.

These 30 young start-ups and their founders will now be evaluated by a separate six-member jury comprising prominent entrepreneurs, investors and other experts. Five winners will be chosen by the jury and announced later. Till then, get acquainted with the 30 finalists.

30 Finalists in alphabetical order:

Ankit Maheshwari, Nandini Maheshwari
Citizen Media

Anmol Singh Jaggi
Gensol Consultants

Anshumaan V, S Shilly Babu
Beans & Intellect

Anurag Kedia, Saurabh Garg, Sunil Rao
CMYK Health Boutique

Bikash Barai, Nilanjan De
iViz Techno Solutions

Birendra Bisht
QMR

Gagan Goyal, Abhishek Biswal
TRI Technosolutions

Ganesh Ram KR, Saravanan N
Mobile Veda

Gyanesh Pandey, Ratnesh Yadav, Charles Ransler, Manoj Sinha
Husk Power Systems

Irfan Alam
Samaan Foundation

Joby Joseph
Freshersworld

Komal Talwar, Jitin Talwar
Talwar & Talwar

Kranthi Kiran Vistakula
Dhama Apparel Innovations

Manoj Vasudevan
SourcePilani

Mukesh Bansal, Sankar Bora
Myntra Design

Murli Ramkrishnan, Smita Thorat
Horizon Info

Pankaj Agarwal, Sushan Rungta
Clickindia Infomedia

Pavan Goyal
Blue Blocks

Raghu Khanna
CashurDrive

Rajamanohar, Vijay Pahlajani
Hexolabs Media and Technology

Ruchi Chopra
Any Surprise Any Place

Rudrajeet Desai, Saurabh Khullar, Maninder Gill
Ideacts Innovations

Sahil Parikh, Sitanshi Parikh
Synage Software

Sawan Laddha
Splash India

Vaibhav Kaley, Nachiket Kaley
Wonder Grass Initiative

Vamsi Krishna, Anand Prakash, Pulkit Jain
Lakshya Institute

Vigyan Gadodia
Sahaj

Vipul Arora, Sonali Arora
Solaron Technologies

Vishal Borker, Sameer Naik, Sudarshan Borker
Nextbit Computing

Vivek Iyer
White Smyle

Cost Effective way of marketing your Start-Up.

admin — Tue, 29 Dec 2009 08:45:07 +0000

Startup founders always look out for a low cost and boot strapped ways of marketing their product and services. Majority of Startup rely on Social Media Marketing Tools and ignore the other important and low cost aspects of marketing a brand. A startup during the early days needs a 360 degree comprehensive plan for marketing.

Now If you are a small business entreprenuer and are looking for an advertising / marketing method with a great return in investment in more than one way, car wraps may be an avenue that you should look into.

Some of the points for using CASHurDRIVE Services are as follows:

First of all, people notice car wraps, sits not the traditional cluttered advertising.
Second, you will be able to turn any vehicle(be it your vehicle or your employees vehicle) with a car wrap into a business expense, thereby decreasing the effective cost of advertising. esp if you drive/park them at prime location in your city e.g Connaught Place in Delhi, Marine Drive in Mumbai and Brigade Road in Bangalore where the prime hoarding will cost you couple of lakhs.

Car wraps really haven’t been part of the advertising marketplace in India for very long, and for some reason they haven’t proliferated at the same rate as other types of advertising. If you have taken notice of this type of advertising, you’ll know that you can get a wrap to fit just about anything on wheels – whether you want to brand your personal car, a distributor van, a delivery truck, or a staff bus, you’ll be able to outfit your vehicle with a full or partial vehicle wrap so that your message is in front of as many people as possible.

Using a carwraps allows you to change or remove the advertising on your vehicle with no damage to the original paint of the vehicle.

The first step to getting your advertising campaign started is to mail info@cashurdrive.com or call 08010834524. Two to three days is an average time-line for getting a car wrap designed and installed, although you could probably get away with less if you have your design ready before hand.

Using vehicle wraps to promote your business is a very cost effective method of advertising. Compared to radio or television advertising, the cost per impression is much lower, and in addition, you are able to take advantage of an advertising avenue where consumers are not immune to the medium. If you don’t have anything to promote, consider applying to have advertising applied to your car. You can make a bit of money each month for travel that you would be doing anyway.

Most Creative Bus Wraps

admin — Sun, 14 Jun 2009 07:16:48 +0000

Bus Wrapping with Creative Use of Artwork and Placement of Vinyl. The most critical thing in such ad campaigns is the quality of print, use of certified material and application of vinyl by professional applicators.

Heniken Bus Wrap

3D Graphics effect

Creative usage of Smoke Pipe

Creative usage of Window Area

Innovative usage of Tyres

Creative usage of bus doors

Creative Usage of Tyre

Creative Artwork Placement

Hit and Run

Corporate Branding

admin — Thu, 21 May 2009 10:34:49 +0000

Corporate Branding

If you have any business, you might consider branding yourself. “Branding” is creating an identity.

You create a look that makes people automatically think of you, your product or your business when they see it.

Some of the tools of branding are websites, letterhead and business cards, t-shirts and other products, and advertising media. There are great examples of successful branding campaigns. For instance, what do you think of when you see:

Red Colour Car
Car with a Can
Orange Colour Car

Branding is so effective in establishing a market identity that people talk about “brand equity,” meaning, how much the brand is worth to the company. Consider how aggressively Starbucks protects their brand image. The Starbucks name and logo are so valuable to the company that they will go to great lengths to keep other coffee companies from imitating it.

One way larger companies use their brand identity to increase sales is through mobile advertising. They choose people who live in certain areas and go to certain places or activities, and have them drive around in a car wrapped with a clearly identifiable company ad. (If you’re interested in being one of the people driving around, go to www.cashurdrive.com. )

When you do mobile advertising, you need a well established brand identity. You need people to immediately recognize your ad when it rolls past them at 50 Km per hour. The ads that are used for mobile advertising don’t have a lot of copy in them. Mobile ads are traveling billboards of the company’s brand identity.

For Corporate Branding Mail us at info[at]cashurdrive.com

Why On-Car Advertising??

admin — Thu, 04 Dec 2008 07:11:00 +0000

Vinyl Wraps on Doors

Extended commute time along with increase in the number of people traveling by plane or train, bus or cab, car or bike and on foot generates excellent opportunity for an advertiser to create brand awareness through transit advertising. These displays offer outdoor messaging solutions for the masses. Transit products are visible at all hours, with particular strength during rush hour.

1. Greater reach and frequency:

A large number of people spend most of their time outside their homes. They have an active lifestyle away from their living rooms, creating more exposure opportunities in the mobile outdoor advertising arena. Since the vehicles are constantly moving on roads, through the high traffic areas, markets etc. the reach of transit advertising is comparatively higher.

2. Targeted audience:

Transit advertising captures the attention of those people who do not have time to read the newspapers at home. It targets the hard-to-reach business audiences, including corporate decision-makers and executive women with high impact ads. Their journey from one place to another exposes them to a number of ads through various transit products.

3. Mobility:
Transit products such as cars are never stationary. They move in and around the city wherein, they provide for a display platform that can cater to a larger target audience.

4. Attention grabber:

Transit advertising is a highly attractive medium of advertising. It attracts the attention of the passengers, on-goers and people waiting on the road side. Be it vehicles wrapped in ads or mobile advertising, all formats of transit advertising are attention grabbers.

5. Greater exposure time:

The prospective audience always gets enough time to grasp the message either because of the longer waiting time or higher commute time. The message displayed stays with the passenger while they travel, giving him more than adequate time to absorb the ad.

6. Captive audience:

The audience in case of transit advertising is captive. While inside a vehicle or at a bus terminal or airport, the audience is mostly sitting idle, hence an impressive creative is bound to catch their eye.

7. Innovative possibilities:

Transit formats have a great scope for innovations like LED lights or illuminated backlit boxes or audio options.

Innovative Outdoor Advertising

admin — Thu, 21 Aug 2008 10:37:14 +0000

Car Carrying Advertisement

CASHurDRIVE is an outdoor advertising firm in India that utilizes private and commercial vehicles for placement of commercial advertising.

Advertisers select a vehicle(s) in the CASHurDRIVE database that match their advertising campaign criteria and CASHurDRIVE places a professionally installed “vehicle wrap” on the participating WHEELBOARD.

The vehicles owner is compensated with Cash or FREE fuel that is loaded with up to INR 2500 each month of the advertiser’s campaign. Campaign lengths run from 6, 9 and 12 months with an option to extend if both parties agree.

Mobile advertising is the fastest growing segment of the outdoor advertising industry with between 30,000-70,000 visual market impressions every day.

CASHurDRIVE allows advertisers the ability to reach the maximum number of potential buyer’s for their product or service in a highly visible and cost effective manner with our WHEELBOARDS advertising campaigns.

CASHurDRIVE does not charge a fee to the driver/vehicle owner. CASHurDRIVE is entirely advertiser supported.

Signing up for FREE at CASHurDRIVE is easy and takes just a few minutes to complete the sign up form. Once selected by an advertiser, you will be contacted by a member of the CASHurDRIVE team.